How businesses look up in a downturn
Find out how successful UK businesses are beating the recession
The recession has taken its toll on the UK economy with SMEs especially finding it very tough, with cash flow
problems. But others have bucked the trend and found ways to maintain a healthy cash flow position and a healthy
business growth.
As signs of economic growth begin to appear and the economic outlook improves, Natwest wants to give you valuable
competitive intelligence through insights into the corporate strategies used by successful SME businesses in the
UK to beat the downturn.
We're offering you our latest business strategy report - 'Recession strategy - an insight
from the SME market' - produced in partnership with Ipsos MORI.
The recession strategy report includes detailed SME related business analysis, with case studies highlighting
how successful SMEs have overcome cash flow problems such as the increased risk of bad debt. It also considers
the use of business planning tools to support cash flow solutions, drive growth and improve business growth.
Business Intelligence 2009 report snapshots
Click on the links below to view snapshots of the report chapters:
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The impact of the downturn on SMEs
How has the recession impacted on SMEs over the past six months? A look at how small businesses can
proactively address the challenges of the recession – such as poor cash flow and bad debt – as a way
of driving future growth. The case study features a distribution company who restricted bad debt to
just 0.01% of turnover.
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How SMEs have dealt with the recession
This chapter looks in more detail at the impact of the recession, both positive and negative, and
how SMEs have responded to falling demand with measures such as price cuts and redundancies. The case
study focuses on a specialist engineering firm who grew turnover by 1000% in just 12 months.
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Finance in a recession
Here, the focus is on the issues surrounding cash flow management. The chapter discusses different
tools available to SMEs to protect and enhance cash flow position during tough times. The case study
features a technology company who pursued an investment-led strategy to drive growth and business success.
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Confidence in the future
What does the future hold for the UK's SME sector? And what can SMEs do to ensure they are part of
the economic recovery? Views are mixed but overall, economic confidence is returning.
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UK economic outlook
Professor Graeme Leach, Chief Economist of the Institute of Directors, considers the possible nature
of economic recovery, in the face of a tight fiscal policy stance. While recovery is anticipated, marked
regional and sector-specific differences are likely.